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Hey there!
I'm Vy Nhat Che
Product Manager

I build products that organize
the world's information and
make it universally accessible
to our users.

Let's Start
Web Design
Ui/Ux Design
Branding
Ecommerce
//Words About
Vy Che.

Be the company’s
go-to resource for the product

M.B.A candidate with 6+ years concentrated on user-centric, data-informed problem solver, product management and product marketing experience in leading organizations in consumer and technology industries in Asia market.

Product Management

Analyze market and competitive conditions, both laying out a product vision that is differentiated and unique based on customer demands and aligning with business objectives.

Data-driven analysis

Get insights from market research and customer behavior data, then interpret all of the data to validate product and feature ideas before allocating resources into them.

Product Marketing

Develop go-to-market strategy for new products and communication plan to present a product’s message, brand and benefits to the potential customer.

Innovative and creative to have aesthetic eyes on marketing materials, visual assets, UI designs, and presentations in addition to copywriting skill

Oversee all outbound marketing efforts to develop collateral, pricing strategy, sales materials and market analysis

Agile Methodologies

Continuously adapt & make improvements for the products to find competitive advantage.

Conduct agile ceremonies, including sprint planning, daily stand-up, iteration review, retrospective to empower the team and drive agile development.

My Portfolio

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Project - StudentGuide

Aug 2019 – Present
01. -

Product Manager

  • Saved 30+ hours of work per month by increasing engineer team efficiencies through new workflow and the creation of advanced Excel solutions, scrum meeting, sprint planning and retrospective.
  • Led product vision, roadmaps, establish goal and strategy for Profile, News Feed, Timeline, Photos, Tips from scratch
  • Worked on deliverables new features, as well as performance and scale, driving adoption for large enterprises
  • Created JIRA’s alternative dashboard tracker for team which streamlined the work assignment process to track over 10 new features
Details +

Intern at SEEDCOM ASIA

Jun 2019 – Aug 2019
02. -

Product Marketing Manager

  • Reduced 50% promotion budget by analyzing customer segmentation data to identify unique lifetime value customers
  • Led the development and implementation of a customer behaviours prediction tool to save 84% time in identifying future customers
Details +

Work in WIPRO CONSUMER CARE Inc

Vietnam’s 3rd largest consumer packed goods company with annual revenue of $100M

Sep 2016 – Jun 2019
03. -

Consumer Product Manager

  • Designed wireframe and built online brand website for e-commerce, increasing 15% in revenue in 1st 6 months launched
  • Increased market shares from 10% to 40% in 2 years by developing and launching 3 new products
  • Managed team of 4 and collaborated with 10 cross-functional teams, executive to implement product strategy, vision and roadmaps
  • Awarded Best Employee of the Year Awards, selected for Regional Leadership Development as top 5% in South East Asia

Work in RED BULL Viet Nam

May 2014 – Aug 2016
04. -

Senior Sales and Marketing Specialist

  • Planned sales coverage project with support of sales management added $2M+ of distribution business within a year
  • Developed Vietnam’s 1st commercial emo-icon on leading mobile phone application attracting 8M downloads in first 3 months
  • Won champion prize for “Innovation in Message” category, nominated by Mobile Marketing Association.
Details +

Work in SUZUKI CORPORATION

Feb 2012 – Apr 2014
05. -

Assistant Sales Manager

  • Analyzed Sales Forecast, and Production plan to create customized solutions for sales force optimization
  • Oversaw a group of 8 sale individuals to achieve monthly average sales target of $80K
Download Resume

My Video Presentation

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My Youtube Chanel
//How I Work

How i Work

My Working Process

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  • Discuss the project

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  • Develop & elaborate

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  • Final approvement

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My Own Developer's and
Design Skills

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Power
//attainments

Management Skills

01. -

Product Management

Communication

Agile Methodologies

Technical Skills

02. -
Product Development
95%
Product Marketing
65%
Strategic Planning
75%
User Experience
75%
HTML5
75%
Python
71%
JavaScript
71%

Language Skills

03. -

English

Vietnamese

Chinese

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